Build a stronger memory
Retain More, Achieve More!
The science behind OmimO
Quantifiable Memory Enhancement
The combination of active recall with spaced repetition creates a powerful memory enhancement system. Kelley and Whatson suggest that “memory performance after just an hour of spaced repetition can hold up to four months of massed instruction,” indicating a remarkable efficiency gain. Their research indicates that the primacy effect underlying spaced repetition works by grouping initial study items into larger memory units (chunks) that are subconsciously rehearsed during spacing intervals.
A conditional analysis from Karpicke and Roediger’s research revealed a consistent pattern across experimental conditions: the likelihood of recalling items on a final test increased significantly as a function of how many times the items were recalled during the initial learning phase. Their data shows that items recalled repeatedly (4-5 times) during learning had approximately 70% recall after one week, while items recalled only once had about 20% recall - representing a 3.5x improvement in retention.
Fighting The Forgetting Curve

The forgetting curve is a concept developed by German psychologist Hermann Ebbinghaus, illustrating how the ability to retain information in memory declines over time without any attempt to retain it.
Essentially, it shows that just after learning new information, our recall ability is at its highest. However, as time passes, if we don’t actively review or use this information, our ability to remember it decreases sharply.
This curve is particularly significant because it highlights a fundamental challenge in learning and retaining knowledge, especially in fields requiring the retention of vast amounts of detailed information, like pharmacy.

OmimO helps you combat the forgetting curve through a series of strategically designed features:
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Adaptive Review Scheduling: OmimO schedules reviews of learned material at optimal times before the memory fades, based on the science behind the forgetting curve. This approach helps reinforce the information, making it more likely to be retained in long-term memory. (watch the video)
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Personalized Learning: The app tailors review sessions according to the your performance. If a you find certain information challenging, OmimO ensures it appears more frequently in review sessions. This personalized touch means that the more difficult the material is for you, the more attention it receives, effectively addressing your individual's learning needs.
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Engagement with Content: By presenting information in interactive formats, such as fill-in-the-gaps and questions, OmimO encourages active recall. This method is far more effective for memory retention than passive reading or listening, as it forces the brain to engage and retrieve information, further anchoring it in memory.
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Continuous Updates: In the rapidly evolving field of pharmacy, staying up-to-date with the latest clinical guidelines and research findings is crucial. OmimO regularly updates its content library to include the latest information, ensuring that you are not only remembering what they've learned but are also keeping your knowledge current.
Through these features, OmimO stands as a powerful tool against the natural tendency to forget, ensuring that pharmacists and pharmacy students can maintain and enhance their clinical knowledge over time, ultimately leading to better patient care and professional success.
